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Data Infusion

Infuse Your Current Data with EcoFocus Insights

Enrich your research, personas, and decisions with 13 years of sustainability attitudes and behaviors. Our 4,000 respondent waves (nationally representative, MoE ±1.55%) add context, reduce bias, and turn purpose into a growth driver.

Why Data Infusion

By infusing our sustainability dataset into your existing research, you uncover deeper drivers of behavior and messaging resonance. EcoFocus brings large-sample, trendworthy context so you can reduce uncertainty, validate decisions, and move faster.

What Data Infusion Unlocks

Richer Personas & Journeys

Layer sustainability attitudes on top of your segments to see what truly motivates switching and loyalty.

De-risked Messaging & Claims

Know which claims resonate (and which sound like greenwashing) across cohorts and regions.

Pricing & Packaging Context

Understand willingness-to-pay and which on-pack signals build trust and trial.

Faster, Defensible Decisions

Bring 13 years of consistent, census-balanced study design to internal debates and stakeholder alignment.

Methodology You Can Defend

Nationally representative U.S. adults (18+), balanced to U.S. Census. Online survey, ~20-25 minutes.

13+
Years Tracking
4,000
Respondents / Wave
±1.55%
National MoE
Sep 2025
Latest Fielded

How It Works

  1. 1) Align Objectives

    No-cost discovery to clarify decisions, KPIs, audiences, and timelines.

  2. 2) Data Mapping

    We map your segments, attributes, and measures to EcoFocus constructs.

  3. 3) Infuse & Merge

    We enrich your dataset with sustainability attitudes, behaviors, and topics that matter.

  4. 4) Analyze & Validate

    Joint readouts surface insights, risks, and growth levers for your roadmap.

  5. 5) Activate

    Executive summary, claims guidance, and dashboard access for ongoing exploration.

Deliverables

Integrated Insight

  • Executive summary with your data + EcoFocus context
  • Persona and journey enrichment
  • Message and claim guidance

Dashboard Access

  • All syndicated modules
  • Crosstabs and exports
  • Team onboarding and support

Custom Options

  • Proprietary questions in the next wave
  • Custom dashboard with your proprietary data
  • Readouts tailored to stakeholders

Use Cases Across the Business

Brand & Growth

  • Personas with sustainability drivers
  • Claim and packaging validation
  • Price and value sensitivity

Talent & Culture

  • EVP alignment with Generation Z and Millennials
  • Internal messaging that retains values-driven talent

Retail & Shopper

  • Regionalized signage and on-pack signals
  • Private label positioning that matches shopper priorities

Financial Services

  • ESG narrative validation for younger account holders
  • Trust-building themes that avoid greenwashing

Tech & Security

Data Handling
We work with anonymized, aggregated data or strict NDA where required.
PII
We do not require PII for infusion. If present, it remains siloed under your control.
Compliance
We align with client policies and follow industry best practices.
Delivery
Secure transfers, audit trail, and versioned outputs.

Data Infusion FAQs

Do you need our raw data?

We can work with aggregated outputs or securely handle raw files under NDA. We map your fields to EcoFocus constructs and return enriched views.

How do we avoid bias?

Infusion combines your dataset with a large, census-balanced study. It adds missing context and reduces the risk of overfitting to a narrow sample.

Can we add proprietary questions?

Yes. We can field proprietary questions in the next wave and deliver a custom dashboard that includes your proprietary data.

What is the timeline?

Discovery and mapping are fast. Infuse and merge depends on scope and file format. We align a phased plan during discovery.

Ready to Enrich Your Data With Sustainability Insight?

We start with a no-cost discovery call to align on objectives, data formats, and deliverables.

Book a discovery call